Branding isn't essential only for businesses! Individual creators need to understand its benefits and leverage its power. In this post, you'll figure out why having consistent Twitter branding can boost your Twitter growth.
Why do I need to brand my Twitter account?
Branding is important because you create a memorable impression on your audience. By applying, consistent branding through your Twitter content you make your content recognizable.
Every single time, a Twitter user sees your colors & style on their feed they immediately realize that it's yours.
In other words, it's a way to create memorable content that catches Twitter users’ attention at a glance.
In our era, attention is the most valuable asset. And you need to make sure that your content is the one that grabs most of it.
How to create a consistent Twitter branding?
A consistent Twitter branding is powerful, but not many realize that it's very easy too.
The whole concept is to create a unique brand identity. In other words, pick a color, background, shape, style and stick with it for all your visual assets.
From your profile image and your cover to your daily image posts.
Some elements you can utilize to create the unique brand identity are:
- Color: pick a vibrant one (Use colors with strong contrast to make your branding unique and eye-catchy.)
- Font: pick a font type (serif or sans serif) and a font
- Background: pick some specific shapes like blobs or pattern background
- Style: use the same mockups & templates for the images your share
Which tools can you help with your branding efforts?
Brandbird is a tool that can allow you to build consistent branding along with all your marketing assets.
From your social media posts to your emails and your landing page assets.
The best part is that it includes a generous free plan, so you can play around and see if it's a good fit for your daily flow!