Twitter is a text-based social media platform and most people come to Twitter to learn their idols' thoughts and ideas.
However, it’s common for marketing experts and experienced Twitter influencers to scale their reach by leveraging graphics.
But why are graphics important?
First of all, it's critical to understand why graphics are important in content marketing. It’s better to uncover their importance with two interesting facts.
The human brain processes images 60,000 times faster than text which means that your graphics can attract more attention than the average text-based content.
At the same time, images occupy more space on your screen (especially on mobile phones) compared to the basic text content.
To fully understand their importance let's check two fascinating statistics from the Twitter team:
Tweets that include images get 313% more engagement Source
Tweets with photos receive an average 35% boost in retweets Source
These two findings illustrate perfectly why visuals matter on your Twitter game.
Let's dive into 5 ways that you can leverage images to grow your Twitter reach and account.
1. Use the correct dimensions
Many social media platforms (including Twitter) automatically crop your graphics when you upload them. This can completely destroy your image’s context if the ratio isn't correct.
Although a recent Twitter update does not crop images on mobile devices, it still destroys your content on desktop devices.
To avoid this ugly crop and make sure that your content will be visible 100% of the time, you should use the official Twitter image dimensions of 1220px wide by 675px height.
2. Be consistent with your Twitter branding
Consistency matters! And it plays an important role in your Twitter presence as well.
By applying consistent branding to your graphics (brand color(s), backgrounds, general style) you make your content memorable & recognizable.
So, when people see your graphics on their timeline, they will immediately recognise your content and remember you.
It's a plus if you extend this rule to your profile image and profile cover image as well.
3. Leverage your cover image
Another way to use visuals to grow your Twitter account and following is by polishing your cover image.
Every single time a Twitter user visits your profile they see your cover. It's the best way to share some extra information about your work, projects, and expertise.
It helps new users understand your main strengths visually and leads them to follow you.
The official Twitter header dimensions are 1500px by 500px, which has an aspect ratio of 3:1.
4. Use a custom watermark
Your Twitter content mostly lives only on Twitter, but it's common for users to share tweets on other platforms.
If this happens, you need a mechanism to ensure that your images will point back to your profile and work. Here's when watermarks come to the rescue.
The watermark is a clever idea to lead people back to your website, product, work, etc. Just make sure it's elegant and doesn't drive attention away from your core content.
Many successful products like Tiktok and Intercom have used this clever growth hack to build strong backlinks and boost their word-of-mouth reach.
5. Use videos & GIFs more often!
The only media that is stronger than images is the video!
Engaging videos captivate users' attention and make them stop scrolling and watch your content.
Add special effects and make them short and interesting. Keep in mind that all of them are muted by default so don't depend on audio to capture user attention.
Subtitles are highly recommended when your content includes voice.
6. Be creative!
Creative content always wins!
A great way to make your content even more unique and scroll-stopping are Twitter collages.
Twitter collages are more than one images shared together that form a bigger picture. In that way, you include more information into a single tweet and describes better its context.
These are the most important practices you need to know about leveraging images to grow your Twitter account.
If you aren't a designer and all these sound like a painful chore, you can use Brandbird.app, which takes into account all the previous "rules" and helps you create your Twitter visual content instantly without friction.
Focus on your valuable text content and don't worry about your Twitter visuals.